Attracting quality self-storage facility tenants calls for a well thought out approach. That said, an Albany-based real estate group recently opened a new self-storage facility in the small town of Halfmoon, NY. According to The Daily Gazette, the addition to Saratoga County is so strategic that it’s hard to miss the details of its marketing plan.
Here’s what ValuSpace did right to drum up business and what the industry can learn from their successful endeavor.
1. Offers Temperature Controlled Units
The Rosenblum Companies invested $9 million into the three-story, 91,000-square-foot building. Amid the hefty price tag, they made the main building temperature-controlled—all 618 units. Sometimes, traditional storage will suffice. However, including a temperature-controlled portion to the self-storage facility opened up many benefits to potential tenants, including:
- Protection from dust and debris
- Better air quality
- Humidity control
- A guard from extreme temperatures
2. Variety of Unit Sizes
Homeowners, renters, and small business customers have specific self-storage needs. In other words, a one size fits all approach doesn’t usually work when it comes to attracting a variety of self-storage customers.
ValuSpace Personal Storage got creative with their marketing, offering units ranging in size from 25 square feet to 300 square feet. Instead of trying to cram items into one unit, this customized approach serves the varied needs of potential customers better.
3. Located Near Major Retailers
Self-storage facilities often have a reputation for being “lost” in the middle of open space or tucked away out of sight and mind. But the Rosenblum Companies aimed for convenience and sustainability when it developed the ValuSpace facility along one of the county’s most heavily traveled corridors. Not only does this approach make it more comfortable for tenants to access their units, but it also supports economic development, as well.
4. Armed with Advanced Security Systems
ValuSpace’s future likely includes partnering with small companies that use storage spaces. To drum up this particular business, though, the facility features advanced security systems, such as:
- Personal code-controlled access
- High-resolution digital recording cameras
- Alarmed doors
- Staffed building (seven days a week)
Ensuring the safety of tenant’s property is a top priority for most self-storage facilities, and it is a smart way to minimize potential liability issues that could arise from theft to fraudulent insurance claims.
5. Answered a Community Demand
Building a high-quality self-storage facility wouldn’t have done any good if it stood useless to the surrounding community. However, the Rosenblum Companies wanted to draw homeowners, renters, and small business owners. Hence, the multitude of benefits of renting a space. What’s more; is that there isn’t another facility around for miles. So, the community welcomed the arrival of ValuSpace with open arms. Hats off to this NY facility!