Performance Management Techniques for Self-Storage Business Owners

Good managers are constantly looking for different ways to maximize the efficiency of their employees. Performance management techniques are a key way management can evaluate employees, check on who is performing well, who may need help and who needs terminating.

Hiring good employees and training them does not mean the job of the management team is over. Diligent managers will measure the performance of employees periodically to ensure the business is running as smoothly as possible. As a professional business consultant for over three decades, I have helped dozens of business owners by teaching them different performance management techniques to get the most out of their employees. Here are a few of the key areas a self-storage business owner can focus on when evaluating their employees. 

Set goals for your employees

Within any business goals need to be set. Employees who do not understand the expectations of their job can fall short with their duties. Managers need to give their employees long-term and short-term goals and make sure that all training and meetings correlate with those goals. Periodically throughout the month, management must meet with their employees and provide feedback on performance.

Management must monitor key performance indicators (KPIs) to gauge the performance of each employee. One-way managers can do this is to have monthly or bi-weekly meetings with employees. By checking in with employees on a regular basis you can help them get better at their job and perform at the top of their potential. If you wait for yearly or bi-annual performance reviews many things can slip through the cracks and it can be too late to fix them.

During monthly or bi-weekly meetings check on different areas in which you are monitoring employee’s performance. These can be such things as tasks being met in a timely manner, customer service reviews, and payments from unit renters being paid on time and deposited correctly. There are many areas you can decide to grade your employees so see which ones are most important to your business and proceed from there.

It is also important to display a performance dashboard in an area where the entire staff can see their performance metrics as well as their fellow team members. It is the responsibility of management to keep this dashboard up to date and reviewed weekly.

Incentivize your employees

Speaking with employees weekly will provide the team with constant feedback that will help them become better employees and representatives of the business. If an employee is consistently meeting or exceeding their goals it may be time to reward them for their hard work. Incentives for employees can include bonuses, awards, raises or even vacation days. It is up to the management team to decide which is the best incentive for the employee.

Inspire your team

Management needs to constantly be motivating their employees. Managers also need to lead their teams by example. To maintain high standards in your self-storage business, managers need to inspire the employees to perform at the best of their abilities. Managers also need to hold themselves accountable and by doing so will show the employees that they take their jobs seriously which will have a positive effect on the entire team.

Create a performance-based environment

A performance-based environment will keep employees working at optimum levels because they know the better they perform in their position the more likely they will receive an incentive for their hard work.

On the performance dashboard list every team member. There needs to be categories for the duties each employee must perform during the regular shift. These can include customer satisfaction, positive reviews, and number of storage units rented. Each week update the board with a numeric system for everyone to see. By letting everyone see each other’s performance it will be a motivating tool to do better in certain areas or meet the level another employee is reaching. This is not a competition but a motivating tool to keep everyone accountable for their position within the business. 

The performance of employees will help the business succeed. If the employees are meeting and exceeding their duties, then you know your customers are having a good experience with your business. Using these techniques will help management keep track of employees while also helping them become even better at their jobs.

About the Author:

John Waters is the Principal of Waters Business Consulting Group, LLC in Scottsdale, Arizona. He is an expert at helping business owners and management grow their business.

Crime Prevention Tips for Self-Storage Facilities

Vandalism cost small businesses an average of nearly $3,500 per incident. Lost sales, repairs and replacements, business interruption, are among the many losses your self-storage facility can face after experiencing a crime. Plus, the attack doesn’t always come from the outside; sometimes, employees or customers cause a loss. These crime prevention tips will help you protect your business from financial damage. 

Develop Cash-Handling Procedures

Small businesses and enterprises alike experience money theft. Much of the time, employees don’t follow best practices for handling cash — mainly because they are untaught. As a result, employee training goes a long way to protect your money. Besides keeping your eye on your money, try keeping less cash on-site and investing in cash management technology to boost your accuracy. 

Also, consider reviewing your cash-handling history. Do you continually experience differences? Or is your petty cash in the same drawer as your slush fund? Do you have a schedule for handling money, and have you been strict about following those procedures? 

Although each loss might only add up to a few bucks, the financial damage can be significant over time. Look for ways that you and your employees can tighten up cash-handling procedures. 

Screen Employees Thoroughly

Employee theft accounts for over one-third of business bankruptcies. As astounding as this fact is, small businesses often take the brunt of the damage. Unfortunately, it’s tough to screen employees to avoid petty theft or even cash larceny. Consider the five most popular ways businesses experience employee theft:

  1. Inventory theft
  2. Data theft
  3. Payroll theft
  4. Theft of services
  5. Theft of cash

If you plan on entrusting any number of employees with cash handling, product or service management, or sensitive information, you must follow a vetting process for these individuals. Naturally, it’s challenging to screen candidates for every single kind of theft. After all, up to 75% of all employees have stolen something from an employer at one time. Whether it’s walking out with a company pen or stealing cash funds from the register, employee theft is widespread. 

Nevertheless, consider pre-employment screening as your first line of defense against employee theft. Talk to a candidate’s previous employers, complete a background check, or examine social media for examples of questionable behavior. 

Update Your Security

Self-storage facility owners struggle finding the best locks continually. Vandals can cut padlocks and bust through weather-worn fences or gates. Consider upgrading your traditional padlock for safer alternatives. Invest in security cameras, and keep the cash box or register area under constant surveillance. 

Also, install lights around your property to repel burglars during non-business hours. If you have an on-site safe, change the passcode or combination regularly, and make daily bank deposits instead of keeping money in your office overnight.

These simple changes might seem like minor adjustments, but they will help prevent crime from causing your self-storage facility financial damage in the long run.

Cybersecurity Considerations for Self-Storage Facilities

Since the global pandemic has sped up most businesses’ digitization roadmaps, your self-storage facility is likely experiencing digital changes that impact your business. With more customers performing functions on mobile devices instead of in your office, your company undoubtedly faces more cyber risks. Here’s what self-storage facility owners should consider when it comes to cybersecurity.

Cybersecurity Risks for Self-Storage Facilities 

Small companies face significant cybersecurity threats, with half of all cyberattacks targeting small businesses. Unfortunately, many small business owners don’t consider themselves at risk of a cyberattack — and don’t adequately protect themselves. 

All too often, self-storage facilities are a prime target for cybercriminals, mainly because these online thieves steal and use customer information to access bank accounts. If you’ve updated your customer relationship management (CRM) systems to be more tech-enabled, your business could face more risks than you know. 

Common Cyber Attacks 

Understanding the cyber risks your business faces is vital; however, it’s also crucial to educate yourself on trending scams. The following are some of the most common cyberattacks on self-storage facilities:

  • Malware: Short for “malicious software,” malware is any software purposefully designed to damage computers, servers, or computer networks (i.e., viruses). 
  • Phishing: Impersonators, or “bad actors,” pretend to be a trusted party via email and then fraudulently obtain sensitive information, such as passwords, usernames, or credit card numbers. 
  • Passwords: Whether by brute force or an automated system, cybercriminals attempt several password combinations to gain access to confidential information. 
  • Ransomware: This type of malware threatens to make your sensitive information public or block access to it unless you pay the ransom. 

Cyberattack Costs

In the United States, the average cyberattack costs small businesses $955,429 to restore operations after a successful attack. Merely determining how the attack occurred could cost an astounding $15,000. Human error counts for over half of all cyberattacks, including compromised employee passwords.

After a breach, self-storage facilities must notify their tenants, manage recovery efforts, pay fines and penalties, upgrade software systems, monitor credit reporting, and more. Sadly, 60% of small businesses that experience a cyberattack go out of business within six months

How to Mitigate Cybersecurity Risks

With so much at stake, self-storage facility owners must double and triple-check their security measures to safeguard their software. Here are a few ideas to get you started. 

  • Protect your network: Change your router’s default name and disable remote management. Also, ban personal devices from connecting to your network and limit connectivity. Require multi-factor authentication, such as a rotating PIN when employees access their email or the company’s network. 
  • Password training: Implement a password-security policy to help employees create strong passwords to outsmart cybercriminals. 
  • Use encrypted data: Only 22% of small businesses encrypt their databases, making the others easy targets for cybercriminals. Store system data safely in the cloud and backup your information regularly. 
  • Make a recovery plan: Consider mapping out restoration efforts or investing in cyber insurance to help mitigate the damage of a cyber attack.

Three Security Measures That Will Help Self-Storage Owners

One of the most important things a self-storage owner should do is protecting their tenants’ property. Self-storage facilities exist to give people some extra space to keep their things and it is important your tenants see that you take security at your self-storage facility seriously. There are a number of tools you can use to improve the security of your facility and using them will limit your liability if theft does occur. Here are a few security tools that will help self-storage owners protect tenants’ property.

Install smart cameras

Installing a security camera system is one of the best steps to beef up your security. Cameras allow you to record who comes in and out of your self-storage facility, gives police evidence if theft occurs, and deters potential thieves from burglarizing your facility. Every self-storage owner should invest in some form of security camera system.

Harrison Ward a Systems Design Consultant for smart tech installer Automated Environments said that self-storage owners should install people-oriented smart cameras that track license plates and have facial recognition.

“You are going to want to install security cameras that can recognize who is a tenant and who is not,” Ward said. “There are affordable security cameras that effectively record license plate numbers and recognize faces. Using these types of cameras ensure only people that need to be there are going into your self-storage facility.”  

Ward went on to say that it was imperative your cameras are people-oriented and motion-sensitive.

“You don’t want any camera with motion sensors. You want a camera that can distinguish between a person and an animal,” Ward said. “These cameras only start recording when a person walks in their vicinity. Using these cameras will save you a lot of money on data storage because the camera will not have recorded hours of useless footage.”

Self-storage owners should also look to install security cameras with infrared technology and the ability to record at night. Most commercial security cameras have this technology but it is still important to ask your security camera provider if the system you are considering has nighttime and infrared features.

There are both wired and wireless security cameras. A wired system is preferred since the cameras will still function if WIFI is down; however, not every self-storage facility has the necessary infrastructure for a wired setup. Wireless cameras are a great secondary option for self-storage owners who want to increase their security measures but don’t want to invest money to create the infrastructure for a wired system.

When you install your camera system you are going to want to place cameras in every major walkway, roll up, and doorway. It is imperative that you consider your tenants’ privacy when installing security cameras. Place cameras in areas that limit anyone’s ability to view the inside of an occupied self-storage unit.

Hire trained security guards

Cameras are a great visual deterrent for potential burglars, but you also need a physical deterrent. Hiring private security guards to look after your self-storage facility is another way to beef up the security at your facility.

Hiring a security team creates a physical presence that can respond to situations in real-time. A good security system can record or alert you to someone breaking into your facility, but hiring a security team can help you stop break-ins when they happen. Any burglar is going to think twice about stealing from a place that is being patrolled by a good security team.

Bill Herzog, Director of Operations at Lionheart Security Services in Tempe Arizona said a good security team is one of the best ways to prevent theft.

“Someone physically watching your property is the biggest deterrent to theft at self-storage facilities,” Herzog said. “You can have the best security system in the world, but only a human can stop a crime when it is happening.”

It is important you hire a security team that will respond to situations appropriately as they happen. You want to hire a team that knows how to deescalate situations. The point of hiring security is to protect your tenants’ property so you want to get someone who will not run and hide but also not try and start a fight.

Herzog said any security firms you hire should be licensed through your States Department of Public Safety and they should be willing to go over their security plans with you.

“You want to work with a company that is licensed and is willing to provide you the proper guidance,” Herzog said. “A good security team is walking the entire property with you, taking notes, finding access points, checking crime stats, and asking you what you need.

Do not hire a security team that is unable to give you a detailed plan for how they will protect your self-storage facility.

Hiring a security team creates a physical security force to go along with your security cameras.

Implement two-way radios for instant communication

A self-storage team that communicates effectively will be able to respond to emergency situations more quickly. Two-way radios are an efficient way for self-storage employees, owners, and security teams to communicate during a break-in. Two-way radios instant push-to-talk communication allows self-storage team members to reach one another from any area of the facility.

Stewart McClintic, Corporate Account Manager at two-way radio retailer HQ98.com said two-way radios are one of the quickest ways for self-storage teams to reach their colleagues.

“Instant communication via two-way radios is one of the best tools for employees and security teams at self-storage facilities to communicate suspicious incidents or distress calls,” McClintic said. “The push-to-talk benefits of two-way radios ensures that you can call for backup in a criminal situation at your self-storage facility.”

There are multiple types of two-way radios and selecting the right one is important. Self-storage facilities and their security teams should consider a high-powered digital UHF radio. UHF radios get better coverage in a more localized area and are better at getting signals through structures.

Security is important for every self-storage facility. Installing the right cameras, hiring the right security team, and giving employees the right communication tools are key to implementing a security strategy that will keep your tenant’s property safe from criminal activity.

Max Lancaster is a freelance writer specializing in stories to help small businesses.

Self-Storage Unit Fire Hazards and Prevention

Fire hazards are a serious risk for self-storage units. While most clients are responsible unit renters, there are some that might not be so attentive when regarding safety. Protecting tenants belongings from fire hazards is a key tenant of fire safety for self-storage owners. Letting your clients know the risks and supplying them with information to prevent fires is critical when renting units to individuals.

Spotting fire hazards

Fires can start in many ways. Some fires are started by natural causes such as lightning, but most fires are started by people. Self-storage operators need to post signs notifying tenants of potentially hazardous materials that are prohibited from being stored inside their units. These materials include flammable liquids, chemicals and gas-powered tools.

Operators should also inform their clients about inspection processes and encourage them to carefully observe the storage facility’s landscaping and maintenance. Self-storage operators who do not take the time to perform regular maintenance may not be observant about looking out for potential fire hazards.

Preventing fires 

When renting out units to clients share a few fire precautions:

  • It may make financial sense for a person to rent out a small storage unit but overcrowding can become a potential fire hazard.
  • Explain to the client the need for a larger space when necessary to prevent any hazards from taking place.
  • Paper items, photographs and important documents should be store in a fire-proof safe.
  • If the storage unit is equipped with a sprinkler system, discuss the potential damage that can be caused to items in cardboard boxes and furniture in the instance the sprinkler system is activated.
  • Show your clients where the fire extinguishers are located on your property. Extinguishers should be located within 75-feet on the unit for quick and easy access in case of a fire emergency.
  • The fire extinguishers should be ABC models capable of putting out most basic fires.

Discuss with the client the fire prevention protocols you have in place within your units. Smoke detectors, heat monitors, alarms and lighting should all be pointed out during the initial meeting with the client. 

Knowing the fire risks

Self-storage facilities do not provide insurance for their client’s items. Clients need to provide their own insurance when renting storage units in the event of damage resulting from a fire. Self-storage facility owners need to speak with their clients annually to review their insurance policy and ensure they have the correct coverage to protect their items. If available, self-storage operators should advise their tenants to purchase insurance available through the storage unit facility.

Fires can start quickly and unexpectedly. Knowing the fire risks and how to prevent fires at your storage facility is essential in keeping clients and their belongings safe. Have your facilities inspected annually by a professional fire inspector to ensure you are following federal fire safety guidelines and that your facility is up to code.

Author:

Chad Connor is the Owner of Affordable Fire & Safety, LLC in Gilbert, Arizona with almost 30 years of experience as a fire inspector.