How to Recover from a Damaged Professional Reputation

Most businesses experience a dip in their rapport with customers — even top self-storage facilities. It takes strategy to recover from such an extreme hit. Whether your self-storage facility received terrible reviews, dealt with a pest problem, or experienced a costly cyberattack, here’s how to rebound.

Identify the Negative Press 

It’s imperative to identify what damaged your company’s reputation in the first place. Are there a slew of negative reviews on a search engine, such as Google or Bing, drowning out anything positive? Is an unhappy customer spreading negative news about your services on social media? Is a former employee or competitor taking their issues to YouTube? Was there a break-in or other incident?

Once you pinpoint where the negative press is circulating, it’s time to use those same platforms to spread a new message. Instead of going on the defense, consider a more forward-thinking approach to rebuilding your reputation. 

Boost Positive Reviews 

Before you dive into reputation recovery mode, remember that several platforms can boost your self-storage facility rankings online. Consider Pinterest, YouTube, FaceBook, Instagram, LinkedIn, and Twitter, to name a few popular platforms. Revamping your social media profiles works in tandem with prominent search engines, meaning information crosses over from one another.  

Resolve Issues

First, if a tenant genuinely has an issue with your facility, own up to your company’s failures. Apologize publicly and swiftly. Not only does this display a sense of responsibility, but it shows that you honestly want to fix problems or cracks in your business. Keep in mind that an unhappy customer tells ten people, but a customer with resolved issues tells twice as many. Identify clear and concrete steps that you will take to resolve the problem and prevent it from reoccuring.

Use Content Marketing

Another valuable bonus to the Digital Age is that content marketing is highly influential. You can reach a large audience while establishing yourself as an expert in your industry. Perhaps you publish helpful how-to blog posts or offer downloadable checklists for tenants. Regardless of the specific topics you choose to write about, try to view your business from the customer’s point of view. Give them what they need on the platforms they visit. 

Feature Testimonials

Remember to use testimonials to improve your reputation. Not every tenant is out to sink your reputation. Ask current tenants to write positive reviews on search engines and social media platforms. Additionally, feature these testimonials on your website so that prospective tenants can read them. 

Take Customer Cues

Lastly, take your cues from your customers. They already know what they want from your business, so listen intently to their expectations. Be straightforward — ask customers what they want out of your business, and take those suggestions to heart. Don’t forget to reward existing and loyal customers. The bread-and-butter tenants can do wonders for your reputation, so give them a pat on the back now and then. 

Recovering from a damaged reputation is a tall order — but it’s not impossible, and you don’t need to buy your reputation back with false promises. Put in the work, and you’ll boost your reputation in due time.

5 Tech Trends for Self-Storage in 2020

While Baby Boomers are downsizing, millennials are accumulating more and running out of room for their stuff.. As a result self-storage facilities have seen an uptick in technology “wants” from customers. Aside from innovative moving services and climate-controlled units, here are a few ways the market is answering those demands. 

1. On-Demand Services

The on-demand industry satiates people’s instant gratification craving flawlessly. As expected, this trend is overflowing to the self-storage industry, as well. From reserving a storage facility online or ordering pick up and delivery of your stored items with an app on your phone.

2. Automation

Kiosks are popping up all across the nation and for various industries. When it comes to self-storage, customers now desire a more hands-on approach—and kiosks are the answer. At the touch of a fingertip, customers can complete the self-storage rental process from beginning to end. 

Plus, kiosks are typically available 24/7 and are synced with the owner’s data, making the self-storage experience seamless (and attractive). 

3. Increased Security 

Gone are the days of using a gruff-looking guard dog or building a higher fence to protect valuable property. Instead, self-storage facilities are turning to technology to bolster their security systems.  

Some facilities are forgoing the old key and padlock approach, opting instead for keypads with codes or locks that can opened with a mobile app. Not only do these security methods offer owners more control over access to their items, but they provide more protection to customers as well. What’s more is that it’s no biggie if a customer forgets or loses their key. 

4. Remote Monitoring 

Knowing how stored items are holding up is a significant concern for many self-storage customers. With climate-controlled units on the rise, people are genuinely worried about their things. 

According to SFGate, technology is answering this particular concern, too, through remote monitoring. From thousands of miles away, a customer and owner can be alerted of an issue with the unit.

Perhaps the power goes out, or there’s a leak in the facility. No matter what the problem, owners can fix the issue in real-time thanks to remote monitoring.

5. Cloud Tech Software

Few people enjoy desktops covered in paperwork or flow charts scattered around the office. Cloud tech software offers a more sophisticated approach to managing your self-storage facility. 

Owners can track industry trends, view sales figures, monitor customer activity, observe employee production, and so much more. This updated software helps to streamline your everyday operations, keeping you current on all business activities. 

When used suitably, technology can offer self-storage facility owners a hassle-free way of doing business. 

5 Things This NY New Self-Storage Facility Got Right

Attracting quality self-storage facility tenants calls for a well thought out approach. That said, an Albany-based real estate group recently opened a new self-storage facility in the small town of Halfmoon, NY. According to The Daily Gazette, the addition to Saratoga County is so strategic that it’s hard to miss the details of its marketing plan.

Here’s what ValuSpace did right to drum up business and what the industry can learn from their successful endeavor.

1. Offers Temperature Controlled Units

The Rosenblum Companies invested $9 million into the three-story, 91,000-square-foot building. Amid the hefty price tag, they made the main building temperature-controlled—all 618 units. Sometimes, traditional storage will suffice. However, including a temperature-controlled portion to the self-storage facility opened up many benefits to potential tenants, including:

  • Protection from dust and debris
  • Better air quality
  • Humidity control
  • A guard from extreme temperatures

2. Variety of Unit Sizes

Homeowners, renters, and small business customers have specific self-storage needs. In other words, a one size fits all approach doesn’t usually work when it comes to attracting a variety of self-storage customers. 

ValuSpace Personal Storage got creative with their marketing, offering units ranging in size from 25 square feet to 300 square feet. Instead of trying to cram items into one unit, this customized approach serves the varied needs of potential customers better.

3. Located Near Major Retailers

Self-storage facilities often have a reputation for being “lost” in the middle of open space or tucked away out of sight and mind. But the Rosenblum Companies aimed for convenience and sustainability when it developed the ValuSpace facility along one of the county’s most heavily traveled corridors. Not only does this approach make it more comfortable for tenants to access their units, but it also supports economic development, as well. 

4. Armed with Advanced Security Systems

ValuSpace’s future likely includes partnering with small companies that use storage spaces. To drum up this particular business, though, the facility features advanced security systems, such as:

Ensuring the safety of tenant’s property is a top priority for most self-storage facilities, and it is a smart way to minimize potential liability issues that could arise from theft to fraudulent insurance claims.

5. Answered a Community Demand

Building a high-quality self-storage facility wouldn’t have done any good if it stood useless to the surrounding community. However, the Rosenblum Companies wanted to draw homeowners, renters, and small business owners. Hence, the multitude of benefits of renting a space. What’s more; is that there isn’t another facility around for miles. So, the community welcomed the arrival of ValuSpace with open arms. Hats off to this NY facility!