Crime Prevention Tips for Self-Storage Facilities

Vandalism cost small businesses an average of nearly $3,500 per incident. Lost sales, repairs and replacements, business interruption, are among the many losses your self-storage facility can face after experiencing a crime. Plus, the attack doesn’t always come from the outside; sometimes, employees or customers cause a loss. These crime prevention tips will help you protect your business from financial damage. 

Develop Cash-Handling Procedures

Small businesses and enterprises alike experience money theft. Much of the time, employees don’t follow best practices for handling cash — mainly because they are untaught. As a result, employee training goes a long way to protect your money. Besides keeping your eye on your money, try keeping less cash on-site and investing in cash management technology to boost your accuracy. 

Also, consider reviewing your cash-handling history. Do you continually experience differences? Or is your petty cash in the same drawer as your slush fund? Do you have a schedule for handling money, and have you been strict about following those procedures? 

Although each loss might only add up to a few bucks, the financial damage can be significant over time. Look for ways that you and your employees can tighten up cash-handling procedures. 

Screen Employees Thoroughly

Employee theft accounts for over one-third of business bankruptcies. As astounding as this fact is, small businesses often take the brunt of the damage. Unfortunately, it’s tough to screen employees to avoid petty theft or even cash larceny. Consider the five most popular ways businesses experience employee theft:

  1. Inventory theft
  2. Data theft
  3. Payroll theft
  4. Theft of services
  5. Theft of cash

If you plan on entrusting any number of employees with cash handling, product or service management, or sensitive information, you must follow a vetting process for these individuals. Naturally, it’s challenging to screen candidates for every single kind of theft. After all, up to 75% of all employees have stolen something from an employer at one time. Whether it’s walking out with a company pen or stealing cash funds from the register, employee theft is widespread. 

Nevertheless, consider pre-employment screening as your first line of defense against employee theft. Talk to a candidate’s previous employers, complete a background check, or examine social media for examples of questionable behavior. 

Update Your Security

Self-storage facility owners struggle finding the best locks continually. Vandals can cut padlocks and bust through weather-worn fences or gates. Consider upgrading your traditional padlock for safer alternatives. Invest in security cameras, and keep the cash box or register area under constant surveillance. 

Also, install lights around your property to repel burglars during non-business hours. If you have an on-site safe, change the passcode or combination regularly, and make daily bank deposits instead of keeping money in your office overnight.

These simple changes might seem like minor adjustments, but they will help prevent crime from causing your self-storage facility financial damage in the long run.

Positioning Your Self Storage Business for Sale

Selling a business can be a difficult and often personal process. Business owners can treat their business like a child they brought into the world, making it hard to let go. Owners want to see the business they created thrive even if they no longer own it which is why finding the right buyer is so important. Finding the right buyer can be a difficult task, however as a business broker, I have helped dozens of small business owners sell their business and there are a few steps you can take to make the process easier while ensuring buyers see value in your company.

Determining the Right Time to Sell

Ideally, you will want to plan your exit one-to-two years in advance while continuing to grow your business. You should contact a broker to explore your options well in advance of the sale of your self-storage facility. Many business owners think that is way too early to engage a broker, but a professional business broker will appreciate the planning.

In my experience, many owners tend to overvalue their business leading to some difficult lessons about selling their business. When you think every day about selling your business you may have already checked what other similar companies are selling for. Just because another self-storage facility sold for a certain amount does not necessarily mean you will get the same value.

That said, putting your business on the market with at least 2-3 years of positive growth will be more appealing, more valuable and easier to sell.

Determine Sales Price

When determining the selling price, we look at several different variables. These include financials, the owner’s role in the business, how many hours they work a week, the experience of the management team, the quality of the assets, and how the business is trending year over year.

When it comes to your financials you should have at least the last 3 years of income statements, balance sheets, and corresponding tax returns. A buyer will look at this information to see if the business is profitable.

A profitable business will typically be valued based on the seller’s discretionary earnings. These earnings are the pre-tax and pre-interest profits before non-cash expenses, one-time investments and any non-related income expenses. Having detailed books and records with verifiable discretionary earnings, will yield greater results and value for your business.

Look at what comparable businesses have sold for to help you decide an attainable asking price. Keeping in mind of course this is simply the asking price and the final sales price can vary. To achieve the highest results the more attractive you make your business, the more potential buyers you’ll attract, the higher sales price you will receive in the end.

Maintaining Your Facility

To receive proper value for your business you must maintain high standards. Make sure your facility is clean. You don’t want a potential buyer turned off because you didn’t power wash the concrete, replace rusted locks, or fix faulty unit doors.

Additionally, a buyer is not going to pay top dollar for a business requiring thousands of dollars in repairs. If something is broken fix it before you show your business. You may not need to invest in new units, you just need to maintain your equipment. If a piece of equipment is on the verge of breaking, then disclose this information to the buyer so you don’t have issues after closing.

Managing Your Online Presence

Buyers doing their due diligence on your business can easily gauge the perception of your facility through online reviews. Managing your reputation online is important. Obtain new 5-star reviews. Good reviews go a long way in solidifying the goodwill associated with your business.

The goal of this process is to bolster your positive reviews while driving down any old negative reviews, if any. Businesses with negative reviews are not appealing to buyers. If you have any PR issues, I highly recommend fixing common complaints such as access issues or dirty facilities before a potential buyer brings them up.

Again, this is why planning an exit is important. Having 1-2 years since your last batch of negative reviews, if any, can help you sell your business faster and for a greater value.

Selling your business can be a complex process. Follow these tips as you are planning your sale to position your business for the best possible evaluation and sale.

About the author

Brian Bond is the principal of Strategic Business Brokers Group, in affiliation with American Realty Brokers who has helped dozens of owners sell their businesses across Arizona. Bond has been named “Broker of the Year” by the Arizona Business Broker Association.

Cybersecurity Considerations for Self-Storage Facilities

Since the global pandemic has sped up most businesses’ digitization roadmaps, your self-storage facility is likely experiencing digital changes that impact your business. With more customers performing functions on mobile devices instead of in your office, your company undoubtedly faces more cyber risks. Here’s what self-storage facility owners should consider when it comes to cybersecurity.

Cybersecurity Risks for Self-Storage Facilities 

Small companies face significant cybersecurity threats, with half of all cyberattacks targeting small businesses. Unfortunately, many small business owners don’t consider themselves at risk of a cyberattack — and don’t adequately protect themselves. 

All too often, self-storage facilities are a prime target for cybercriminals, mainly because these online thieves steal and use customer information to access bank accounts. If you’ve updated your customer relationship management (CRM) systems to be more tech-enabled, your business could face more risks than you know. 

Common Cyber Attacks 

Understanding the cyber risks your business faces is vital; however, it’s also crucial to educate yourself on trending scams. The following are some of the most common cyberattacks on self-storage facilities:

  • Malware: Short for “malicious software,” malware is any software purposefully designed to damage computers, servers, or computer networks (i.e., viruses). 
  • Phishing: Impersonators, or “bad actors,” pretend to be a trusted party via email and then fraudulently obtain sensitive information, such as passwords, usernames, or credit card numbers. 
  • Passwords: Whether by brute force or an automated system, cybercriminals attempt several password combinations to gain access to confidential information. 
  • Ransomware: This type of malware threatens to make your sensitive information public or block access to it unless you pay the ransom. 

Cyberattack Costs

In the United States, the average cyberattack costs small businesses $955,429 to restore operations after a successful attack. Merely determining how the attack occurred could cost an astounding $15,000. Human error counts for over half of all cyberattacks, including compromised employee passwords.

After a breach, self-storage facilities must notify their tenants, manage recovery efforts, pay fines and penalties, upgrade software systems, monitor credit reporting, and more. Sadly, 60% of small businesses that experience a cyberattack go out of business within six months

How to Mitigate Cybersecurity Risks

With so much at stake, self-storage facility owners must double and triple-check their security measures to safeguard their software. Here are a few ideas to get you started. 

  • Protect your network: Change your router’s default name and disable remote management. Also, ban personal devices from connecting to your network and limit connectivity. Require multi-factor authentication, such as a rotating PIN when employees access their email or the company’s network. 
  • Password training: Implement a password-security policy to help employees create strong passwords to outsmart cybercriminals. 
  • Use encrypted data: Only 22% of small businesses encrypt their databases, making the others easy targets for cybercriminals. Store system data safely in the cloud and backup your information regularly. 
  • Make a recovery plan: Consider mapping out restoration efforts or investing in cyber insurance to help mitigate the damage of a cyber attack.

5 Tips for Increasing Your Self-Storage Facility Profits

Although plenty of people need a place to store their belongings, getting those folks to choose your facility can seem tricky. Competition is steep. Plus, legal and financial setbacks can damage your longevity. Here’s a look at some insider tips to help your facility get the exposure it needs to win new business and increase your self-storage facility profits.

1. Analyze Current Data 

For starters, it’s vital to know how well your current marketing strategy is working, which means you must measure marketing results. Consider figuring out how your customers find you (i.e., online search engines, referrals, Yellow Pages, and ads). What marketing funnel works the best as a sales lead? Data analysis is telling; you can learn a lot about your business. 

Furthermore, what do your customers honestly want, and are you giving that to them? What are your competitors doing differently? Take stock in your current data, and use it to your advantage. 

2. Master Your Brand 

Think about what’s special or memorable about your self-storage facility? Do you have a unique selling point that sets you above the rest? Many times, business owners focus solely on pricing, disregarding niche products or angles. 

Upon closer inspection, you’ll likely discover organic specialties you offer customers. Consider highlighting those aspects of your business. Perhaps you have climate-controlled units that are scarce in your area. Or maybe you offer helpful in-app services. Avoid being shy about your best features. 

3. Recruit Marketing Help

There’s nothing simple about executing a successful marketing campaign. Sometimes trends shift overnight, and industry best practices change. Keeping up with all the new information is challenging. 

Instead of tackling your marketing efforts alone, consider hiring help. Marketing agencies and firms can strategize for you, even when you’re dealing with a shoestring budget. From digital strategies to networking freelancers to telling your business story, a marketing firm can help to increase your self-storage facility profits

4. Offer Unique Deals

We mentioned this point earlier; however, think about what you offer your current and potential customers. What kind of deals do you offer prospects? Do you have a rewards program?

Many self-storage facilities sell boxes, tape, and other storage products for their customers to use. Maximize your profits by offering package deals, such as sign up for automatic payments and get ten boxes free. Try to cater to the customers in your area and your unique business specialties. 

5. Encourage Referrals

How much business do referrals drum up for your self-storage facility? If the number is low, it’s time to think about pursuing this marketing strategy. Although it might take some time for it to pan out, it’s a multi-tiered marketing campaign that you can profit from for years to come. 

Referrals can come from former and current customers as well as employees. It’s about turning these individuals into strong advocates for your business. Plus, once you’ve found your rhythm, this campaign will continue to gain massive momentum. 

Three Security Measures That Will Help Self-Storage Owners

One of the most important things a self-storage owner should do is protecting their tenants’ property. Self-storage facilities exist to give people some extra space to keep their things and it is important your tenants see that you take security at your self-storage facility seriously. There are a number of tools you can use to improve the security of your facility and using them will limit your liability if theft does occur. Here are a few security tools that will help self-storage owners protect tenants’ property.

Install smart cameras

Installing a security camera system is one of the best steps to beef up your security. Cameras allow you to record who comes in and out of your self-storage facility, gives police evidence if theft occurs, and deters potential thieves from burglarizing your facility. Every self-storage owner should invest in some form of security camera system.

Harrison Ward a Systems Design Consultant for smart tech installer Automated Environments said that self-storage owners should install people-oriented smart cameras that track license plates and have facial recognition.

“You are going to want to install security cameras that can recognize who is a tenant and who is not,” Ward said. “There are affordable security cameras that effectively record license plate numbers and recognize faces. Using these types of cameras ensure only people that need to be there are going into your self-storage facility.”  

Ward went on to say that it was imperative your cameras are people-oriented and motion-sensitive.

“You don’t want any camera with motion sensors. You want a camera that can distinguish between a person and an animal,” Ward said. “These cameras only start recording when a person walks in their vicinity. Using these cameras will save you a lot of money on data storage because the camera will not have recorded hours of useless footage.”

Self-storage owners should also look to install security cameras with infrared technology and the ability to record at night. Most commercial security cameras have this technology but it is still important to ask your security camera provider if the system you are considering has nighttime and infrared features.

There are both wired and wireless security cameras. A wired system is preferred since the cameras will still function if WIFI is down; however, not every self-storage facility has the necessary infrastructure for a wired setup. Wireless cameras are a great secondary option for self-storage owners who want to increase their security measures but don’t want to invest money to create the infrastructure for a wired system.

When you install your camera system you are going to want to place cameras in every major walkway, roll up, and doorway. It is imperative that you consider your tenants’ privacy when installing security cameras. Place cameras in areas that limit anyone’s ability to view the inside of an occupied self-storage unit.

Hire trained security guards

Cameras are a great visual deterrent for potential burglars, but you also need a physical deterrent. Hiring private security guards to look after your self-storage facility is another way to beef up the security at your facility.

Hiring a security team creates a physical presence that can respond to situations in real-time. A good security system can record or alert you to someone breaking into your facility, but hiring a security team can help you stop break-ins when they happen. Any burglar is going to think twice about stealing from a place that is being patrolled by a good security team.

Bill Herzog, Director of Operations at Lionheart Security Services in Tempe Arizona said a good security team is one of the best ways to prevent theft.

“Someone physically watching your property is the biggest deterrent to theft at self-storage facilities,” Herzog said. “You can have the best security system in the world, but only a human can stop a crime when it is happening.”

It is important you hire a security team that will respond to situations appropriately as they happen. You want to hire a team that knows how to deescalate situations. The point of hiring security is to protect your tenants’ property so you want to get someone who will not run and hide but also not try and start a fight.

Herzog said any security firms you hire should be licensed through your States Department of Public Safety and they should be willing to go over their security plans with you.

“You want to work with a company that is licensed and is willing to provide you the proper guidance,” Herzog said. “A good security team is walking the entire property with you, taking notes, finding access points, checking crime stats, and asking you what you need.

Do not hire a security team that is unable to give you a detailed plan for how they will protect your self-storage facility.

Hiring a security team creates a physical security force to go along with your security cameras.

Implement two-way radios for instant communication

A self-storage team that communicates effectively will be able to respond to emergency situations more quickly. Two-way radios are an efficient way for self-storage employees, owners, and security teams to communicate during a break-in. Two-way radios instant push-to-talk communication allows self-storage team members to reach one another from any area of the facility.

Stewart McClintic, Corporate Account Manager at two-way radio retailer HQ98.com said two-way radios are one of the quickest ways for self-storage teams to reach their colleagues.

“Instant communication via two-way radios is one of the best tools for employees and security teams at self-storage facilities to communicate suspicious incidents or distress calls,” McClintic said. “The push-to-talk benefits of two-way radios ensures that you can call for backup in a criminal situation at your self-storage facility.”

There are multiple types of two-way radios and selecting the right one is important. Self-storage facilities and their security teams should consider a high-powered digital UHF radio. UHF radios get better coverage in a more localized area and are better at getting signals through structures.

Security is important for every self-storage facility. Installing the right cameras, hiring the right security team, and giving employees the right communication tools are key to implementing a security strategy that will keep your tenant’s property safe from criminal activity.

Max Lancaster is a freelance writer specializing in stories to help small businesses.